August 21, 2010
Copyright
Next, you might need to pull your hair out over getting copyright protection for your written work. But wait a minute, no you don’t! Copyright is granted to you automatically by the nice people that drafted and agreed the international copyright treaties. Such copyright protection exists for anything you write, generally provided that it is your own material. To avoid plagiarism and copyright breach for using other people’s work, consider referencing them or getting consent from them first: it’s just like being back at university writing thousands of words that nobody will ever read; unless YoublawG them.
As Forest Gump might say, that’s all WardblawG has to say about that.
A branch of copyright and particularly relevant for web 2.0, Creative Commons Licences are the subject of Chapter 5 of this series, which follows this post.
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August 20, 2010
Intellectual Property
If you take one thing away from this, it should be this practical but general word of advice:
If your business and its model are analogous to another successful and well-protected business and if your brand name is unique, not in the dictionary, not an industry word and not confusingly similar to another business, then take inspiration from the trade mark applications of that other successful business, but do consider every application on its own merits; and
If you are in any doubt about trade mark registrability, research further or seek professional advice from a lawyer, brand protector or trade mark agent. In WardblawG’s experience, trade mark agents are most useful when registrability of your brand as a trade mark is clearly problematic, when you need to overcome objections or field queries from an examiner, or when you have a large portfolio of trade marks to register and maintain.
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