How to Dominate the Internet: Book One: Protect Your Brand: Chapter 10 of 10: Commercialise your IP

September 7, 2010 Corporate and Commercial

Once you have fortified your brand with various turrets of IP protection, you may wish to commercialise it. Commercialisation can take many forms, the most common of which are selling outright through either share or asset purchase, licensing and franchising, together with many other different species of commercial agreement.

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