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Received an email recently from John Tredennick, CEO & Founder of Merlin Search Technologies, Inc and thought I’d share with readers,
Once you have fortified your brand with various turrets of IP protection, you may wish to commercialise it. Commercialisation can take many forms, the most common of which are selling outright through either share or asset purchase, licensing and franchising, together with many other different species of commercial agreement.