LinkedIn: The New Blogging Platform for Lawyers?

Or should you publish mainly on your own website or blog?

In today’s digital age, LinkedIn isn’t just a professional networking site—it’s also a new go-to platform for blogging for lawyers.

Here’s why:

1. Built-in Audience:

With over 1 billion members, of which 135 million are daily users, LinkedIn provides a vast and diverse audience for your content. Your posts have the potential to reach professionals across industries and geographies, allowing you to amplify your message and grow your influence.

2. Thought Leadership:

LinkedIn offers a unique opportunity to establish yourself as a thought leader in your industry. By sharing insights, expertise, and valuable content, you can showcase your knowledge and expertise, positioning yourself as a go-to authority in your field.

3. Engagement and Interaction:

Unlike traditional blogs, LinkedIn encourages interaction and engagement through likes, comments, and shares. This real-time feedback allows you to connect with your audience, foster meaningful conversations, and build relationships with like-minded professionals.

4. Visibility and Discoverability:

LinkedIn’s algorithm prioritizes engaging content, making it easier for your posts to gain visibility and traction. By consistently publishing quality content, you can increase your chances of being discovered by new connections and expanding your network.

5. Professional Branding:

Your LinkedIn profile serves as your online professional identity, and publishing content on the platform helps to enhance your personal brand. By sharing valuable insights and perspectives, you can shape how you are perceived by peers, colleagues, and potential employers or clients.

On the other hand, here are three reasons against relying only on LinkedIn vs your own site:-

1. Control and Ownership:

When you have your own blog, you have full control over the content, design, and functionality of your website. You’re not subject to the algorithms or terms of service of a third-party platform like LinkedIn. This means you can customise your blog to better reflect your brand and goals, and you won’t risk losing your content or followers if the platform changes its policies.

2. Monetisation Opportunities:

With your own blog, you have the flexibility to monetise your content in various ways. While LinkedIn does offer some limited monetisation options, they may not be as lucrative or customisable as what you can achieve with your own platform.

3. SEO Benefits:

Having your own site/blog can improve your search engine optimisation (SEO) efforts and help drive organic traffic to your website. LinkedIn posts, on the other hand, may not rank as well in search engines and are primarily seen by your existing network unless they go viral.