Below are my top 10 twitter tips for law firms and solicitors looking to get the most from twitter.
For a comprehensive list of the top 50 reasons why law firms and lawyers should be on twitter, see my good friend Michelle Hynes-McIlroy’s blawg. For more detailed tips, of which there are many, I would strongly encourage you to look at Brian Inkster’s The Time Blawg’s post on the Law Firm Twitteratigate and comments therein.
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But, for the firms and lawyers starting out or looking to improve their social media presence and capabilities to expand their professional network and develop more business, these should be an ideal starting point which should hopefully foster a love-love relationship with the social media world:-
1. Create at least two twitter accounts, one with firm’s name and one with targeted keywords #twittertip
2. Edit settings to include a branded logo and background of c1600 x 1200 px #twittertip
3. Follow and follow-back relevant twitter accounts #twittertip
4. Contribute more than you promote yourself or your firm #twittertip
5. Create lists on twitter accounts using targeted keywords as headings #twittertip
6. Create lists using @formulists to expand your twitter network and track connections made #twittertip
7. Embed your firm’s main twitter feed onto a separate page on your firm’s website #twittertip
8. Use @ffhelper on Fridays using #ff hashtag to recommend your favourite people on twitter #twittertip
9. Use http://www.followfriday.com/myff to follow people who have been recommended via the hashtag #ff by your connections #twittertip
10. Last, but certainly not least, connect as much as possible by commenting and retweeting but don’t just rely on an RSS feed from your firm’s website and don’t spam eg via mentions or DMs #twittertip
Twitter Marmite image courtesy of a great twitter blog post from LandingNet. Comments welcome below.