How to Dominate the Internet: Book One: Protect Your Brand: Chapter 5 of 10: Creative Commons Licences

August 22, 2010 Creative Commons

WardblawG uses one of the most common types of Creative Commons. See the CCL summary page and the full licence for more information. There are other different types of Creative Commons that may be considered.
By saying you grant a certain type of Creative Commons Licence, you are doing just that: no fancy legal documents required, because they’ve already been drafted for you. In case you haven’t discovered by now, WardblawG is a massive fan of freeing up information and keeping it simple. Welcome to FOI 2.0?

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How to Dominate the Internet: Book One: Protect Your Brand: Chapter 3 of 10: Trade Marks

August 20, 2010 Intellectual Property

If you take one thing away from this, it should be this practical but general word of advice:

If your business and its model are analogous to another successful and well-protected business and if your brand name is unique, not in the dictionary, not an industry word and not confusingly similar to another business, then take inspiration from the trade mark applications of that other successful business, but do consider every application on its own merits; and

If you are in any doubt about trade mark registrability, research further or seek professional advice from a lawyer, brand protector or trade mark agent. In WardblawG’s experience, trade mark agents are most useful when registrability of your brand as a trade mark is clearly problematic, when you need to overcome objections or field queries from an examiner, or when you have a large portfolio of trade marks to register and maintain.

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