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October 2011

Social Media ROI: Glasgow West Business Club Presentation

October 31, 2011 Social Media

I spoke recently in my capacity as Search and Social Media Marketing Manager at Moore Legal Technology on Tuesday 30 October 2011 at the Glasgow West Business Club. My presentation considered how professional services organisations can achieve greater results from social media marketing, including enhanced brand loyalty, increased website traffic, greater online presence and, ultimately, the generation of more, […]

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Social Media ROI for Law Firms: Inverness Presentation

October 31, 2011 Social Media

I spoke recently in my capacity as Search and Social Media Marketing Manager at Moore Legal Technology on Wednesday in Inverness on the subject of the return on investment for law firms in optimising their use of social media marketing and online presence. I introduced the subject by explaining the various components of return on investment […]

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Ranking Law Firms on Twitter by Klout: When will it end?

October 3, 2011 Social Media

Another list of law firms on Twitter ranked by influence according to Klout has been published. The list was produced using Klout by I-Com. This list of influential Scottish law firms on Twitter follows I-Com’s publication of a list of English law firms on Twitter. These lists aim to expand on the poor efforts of […]

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Social Media Marketing & ROI at Social Media Week | Gavin Ward

October 1, 2011 Social Media

Gavin Ward was speaking at Social Media Week at the Business Banter on the subject of “Social Media Marketing & ROI: Generating Business Online” The following topics were discussed in further detail, with examples of successes both personal and for client law firms, through use of social media:- The various facets of “return on investment” […]

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