5 Reasons to Guest Blog / Blawg

by Wardblawg on September 5, 2011

A key component of blogging, guest blogging is, as the term suggests, where a blogger writes as a guest on another blogger’s blog. While this may be obvious, it may not be apparent to some why guest blogging can be useful. Here are 5 reasons why you may wish to increase your own or your firm’s guest blogging activity:-You blawg

1. Develop relationships

Reaching out to others and contributing your thoughts and materials on their sites will help to develop your relationships not only with those other bloggers but also with their audience, particularly if the guest blog post is posted to the blogger’s social media channels.

2. Expand your breadth and depth of writing

As Brian Inkster has illustrated, there are many different types of blawgers. Brian’s article also refers to ProBlogger’s categorisation of different types of bloggers. Each blogger’s blog will probably have a different focus and style. By writing posts for different blogs, you are encouraged to tailor your blog post slightly more to give it a better fit for the blog and its audience, while allowing the cross-pollination exercise to succeed.

3. Reach a wider and varied audience

By guest blogging, a new audience can be reached. At the same time, the blog’s audience can be enhanced by additional views from followers of the guest blogger, thus creating a win-win situation.

4. Build your reputation

By guest blogging you can build your reputation as an expert in certain areas in a professional way. If the blog host trusts you enough to have your post published, then their audience will generally be more likely to trust you as well.

5. Achieve further backlinks for SEO purposes

While by no means the main reason, developing link building is nevertheless a valid reason for guest blogging. When writing for someone else’s blog, you will usually get a link back to your site. This will be valuable for SEO purposes and can sometimes be particularly significant depending on the authority of the blog, provided it is not a “no follow” link. Nevertheless, even a no follow backlink should still provide useful traffic back to your site.

My latest guest blog posts

For some of my latest blog posts elsewhere, please see the following links:-

The Influence of Social Media on Search Rankings and Business Success (CubeSocial)

Google Plus for Lawyers & Professionals: Initial Thoughts (Moore Legal Technology)

Does your law firm post its newsletters to a blog? Here are some reasons why it should… (Moore Legal Technology)

Social Media and Productivity for Law Firms (Moore Legal Technology)

If your law firm has a blog, knowing how Google works can help (Moore Legal Technology)

Barrister Websites, Online Marketing and Direct Access (Moore Legal Technology)

Social Media for Law Firms & Businesses: Avoiding Distraction (Moore Legal Technology)

Cloud computing for lawyers: a lawyer looks at LawCloud (LawCloud)

Top ten LinkedIn tips for young lawyers (Justice Directory)

How to Study and Practise Law Using Mindmaps (Totally Legal)

Top 5 Reasons for Young Lawyers and Barristers to Get Blogging (Pupillage Blog)

Guest blog posts on my sites

For some of the latest guest blog posts on my sites, please see the following links:-

Media spotlight on medical negligence in maternity care

Workplace Accidents Statistics in Scotland

Use of freelance paralegals is an emerging trend that is catching on fire

Guest blog here

I’m always happy to welcome new bloggers, so if you’d like to guest blog on one of my sites eg on http://www.youblawg.com, at http://wardblawg.com/youblawg/ or on the homepage of this site please do get in touch via the contact form at http://wardblawg.com/contact .

Best wishes
Gavin

Related posts:

  1. Top 5 Reasons for Young Lawyers and Barristers to Get Blogging
  2. WardblawG Mentioned in UK Blawg Roundup #6
  3. Top 7 SEO Tips for Law Firms

{ 3 comments }

Wayne Morrise November 4, 2011 at 5:59 pm

Very well said, I agree with this one. I find guest posting as a sub-term for internet friendship. With this we build reputation we earn links from each other, we can make friendship and the best thing of it is that we can share things to other.

Neil Hudgell November 15, 2011 at 3:41 pm

I definitely agree with this – people forget that you want to people to links to you, not websites.

Employment Barristers December 11, 2011 at 9:56 pm

Good points all round.

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